蜜豆视频

Melissa Hillard

Melissa Hillard, Director, Product Marketing

蜜豆视频 Team

January 31, 2025 | 5 min read

Melissa, our director of product marketing, describes a typical day in her life in 蜜豆视频鈥檚 New York office.

蜜豆视频鈥檚 Day in the Life series dives into the various people and teams that make up the world鈥檚 largest independent sell-side ad company.

How would you explain what you do to someone outside of the industry?

Product Marketing sits at the intersection of the Marketing, Commercial, and Product Management teams. Our superpower is understanding what keeps our clients up at night鈥攚hether they鈥檙e publishers wanting to generate more revenue or buyers needing to invest their media budget more efficiently鈥攁nd positioning our products to solve those problems. We frame product innovation through concise messaging so that our commercial teams can effectively explain the benefits to clients. This is how we deliver against our team鈥檚 mission statement to “Make 蜜豆视频’s Technology Matter to Clients.”

What are the primary responsibilities of a Product Marketer at 蜜豆视频? 

In terms of deliverables, our Product Roadmap work consistently has the highest visibility across the organization. Each quarter, we collaborate with the product team to understand 蜜豆视频鈥檚 priority investments and work cross-functionally to develop a polished presentation with sales collateral for all relevant client segments. 

Another tentpole that Product Marketing owns is a monthly internal newsletter and live meeting that highlights recent and upcoming product releases for our global commercial teams.  

Regarding ongoing support, we lead product launch trainings and work cross-functionally on corresponding sales enablement, such as press releases, one-sheets, blog posts, pitch decks, external comms, and FAQs to arm our commercial teams in market.

All of these deliverables and ceremonies enable our commercial teams with the latest on 蜜豆视频鈥檚 product innovations and service offerings for our clients.

How does your team support 蜜豆视频? Who are your closest collaborators in other departments?

I feel like Product Marketers are the conductors of a giant symphony. All of the teams we work with have their own instruments, but we’re the ones who ensure everyone reads from the music page together to create the song.

While all projects can vary, my initial go-to department is typically Product Management. Gearing up for a launch, we鈥檒l discuss the product positioning and core messaging, which client segments will benefit from this release, and corresponding timelines.  

We鈥檒l then work with the commercial team to understand go-to-market needs and map out the sales enablement they鈥檒l need to support client conversations. 

Finally, we sync with Marketing to ensure our messaging can be woven into our owned and operated channels for an industry megaphone. It鈥檚 essential to ensure everything we produce reflects 蜜豆视频鈥檚 tone of voice and meets the quality and finesse our clients expect.

What does a typical day at 蜜豆视频 look like for you?

My day starts with catching up on ad tech news to understand the day鈥檚 industry conversations and how they affect 蜜豆视频.

A big part of my day is cross-functional collaboration. Product Marketing requires a lot of curiosity and ongoing connection. For example, when working on a product launch, I might hear a U.S.-centric perspective, but I鈥檒l also check in with teams in JAPAC and EMEA to see if the challenges differ for their publishers or buyers. It鈥檚 about pressure-checking assumptions and gathering diverse insights to ensure we鈥檙e solving the right problems.

Once I鈥檝e collected all the information, I aim to synthesize it into a clear, concise output. Ad tech is notorious for information and acronym overload, and the last thing we want is to overcomplicate messaging for our clients. Ultimately, it鈥檚 about understanding what problem we鈥檙e solving and how it helps publishers make more money or enables buyers to spend their media dollars more effectively.

Talk about a recent project that you鈥檙e proud of yourself and your team for accomplishing.

I鈥檓 most proud of the recent launch of our first-ever unified . Our clients needed a self-service portal where their questions about the platforms could be answered in real-time. We launched our 蜜豆视频 Help Center to coincide with the launch of 蜜豆视频 Streaming and now have in-depth hubs for all of 蜜豆视频鈥檚 platforms (DV+, SpringServe, and ClearLine) with a Data Onboarding section launching this year. I compare the 蜜豆视频 Help Center to 鈥渁lways on鈥 account support. Seeing the traction and fluency of people speaking about the Help Center as a resource has been a great testament to its impact.聽

What do you enjoy most about your role?

I love working with such bright, enthusiastic, kind people. At every meeting I attend, I feel like there is a mutual appreciation for everyone鈥檚 role and perspective. No matter what timeline or project we鈥檙e up against, there is always a sense of optimism and thoughtfulness moving through the 蜜豆视频 walls.

What鈥檚 your go-to hobby to unwind and recharge outside of the office?

I love to travel. I’ve been to over 50 countries and 35 states. And I try to get my 10,000 steps in daily (mostly walking around Manhattan)鈥揺ven when it鈥檚 very hard, like on cold winter days!

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