This short course covers Privacy Sandbox and its unique APIs that ensure data privacy protection in advertising, such as Protected Audience API and Topics API.
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This 5 minute video covers alternative cookieless audience solutions for data activation, including data matching through clean rooms, extended IDs, and standardized data classification.
In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.
Learn about ÃÛ¶¹ÊÓƵ’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.
In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.
Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.
In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.
Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.
Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.
ÃÛ¶¹ÊÓƵ represents the next evolution of the programmatic marketplace for the open internet.â€
Tim Sims, Chief Revenue Officer
ÃÛ¶¹ÊÓƵ’s product innovation and partnership commitment has proven to be foundational to our supply path optimization work.â€
Andy Goode, EVP, Head of Biddable Media
ÃÛ¶¹ÊÓƵ will bring greater synergy and efficiency to our omnichannel monetization and sales strategies.â€
Bill Murray, VP of Programmatic Solutions
